Persepsi dan Harapan Pengguna terhadap Kualitas Layanan Data pada Smartphone di Jakarta
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Abstract
Jakarta sebagai ibukota negara dapat menjadi barometer perkembangan teknologi layanan data di Indonesia. Berdasarkan data Yayasasan Lembaga Konsumen Indonesia (YLKI) masih banyak keluhan pengguna yang muncul pada kualitas layanan data. Studi ini bertujuan untuk mengetahui persepsi dan harapan pengguna terhadap kualitas layanan data seluler smartphone di Jakarta. Dengan menggunakan Importance Performance Analysis, studi ini menemukan bahwa tingkat kesesuaian antara persepsi dan harapan pengguna terhadap kualitas layanan data smartphone di Jakarta baru mencapai tahap sedang dengan indeks kesesuaian kinerja-kepentingan 69%. Belum tingginya persepsi pengguna mempengaruhi harapan yang mereka berikan terhadap kinerja kualitas layanan data.
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