Penerimaan Layanan Mobile Broadband Wireless Access di Kota Yogyakarta

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Published: Mar 23, 2012
DOI: https://doi.org/10.17933/bpostel.2012.100101
Keywords:
mobile broadband wireless access (M-BWA), minat penggunaan layanan, sikap penggunaan layanan, konvergensi, model penerimaan teknologi
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Inasari Widiyastuti

Abstract

Layanan mobile broadband wireless access (M-BWA) menawarkan broadband internet access berkecepatan tinggi, berkapasitas besar, dan kualitas handal untuk mendukung aktivitas online penggunanya. Penerimaan terhadap layanan mobile broadband menunjukkan minat perilaku pengguna terhadap layanan. Kajian model penerimaan teknologi digunakan untuk mengetahui persepsi pengguna terhadap minat penggunaan layanan M-BWA berdasarkan pada persepi kegunaan, persepsi ketersediaan layanan, persepsi kualitas layanan, dan persepsi kenikmatan hiburan yang dirasakan. Hasil penelitian menunjukkan bahwa minat penggunaan layanan M-BWA dipengaruhi secara signikan oleh sikap penggunaan layanan. Sedangkan sikap penggunaan layanan sendiri berkorelasi positif terhadap persepsi kegunaan dan persepsi kenikmatan layanan yang dirasakan. Tidak ada perbedaan signifikan terhadap persepsi penerimaan layanan antara pengguna laki-laki dan wanita.

Article Details

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Vol. 10 No. 1 (2012): March 2012
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Articles

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